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2015 World Tourism Day: Tourism is the greatest employer of labour – Mbanefo

2015 World Tourism Day: Tourism is the greatest employer of labour – Mbanefo

Director-General, Nigerian Tourism Development Corporation (NTDC), Mrs Sally Mbanefo, has described tourism as the greatest employer of labour.

Permanent Secretary, Federal Ministry of Tourism, Culture and National Orientation, Mrs Nkechi Ejele, flanked by the Director-General, Nigerian Tourism Development Corporation (NTDC), Mrs Sally Mbanefo (right) and the Executive Secretary, National Institute for Cultural Orientation, Professor Parck Lays-Anyakoroma, during the 2015 World Tourism Day, celebrated in Enugu on Sunday.

Permanent Secretary, Federal Ministry of Tourism, Culture and National Orientation, Mrs Nkechi Ejele, flanked by the Director-General, Nigerian Tourism Development Corporation (NTDC), Mrs Sally Mbanefo (right) and the Executive Secretary, National Institute for Cultural Orientation, Professor Parck Lays-Anyakoroma, during the 2015 World Tourism Day, celebrated in Enugu on Sunday.

Mbanefo who said this during the 2015 World Tourism Day, with the theme, “1 Billion Tourists, 1 Billion Opportunities,” and held in Enugu State, underscored the role  of  the tourism  sector  as  a  valuable  and sustainable  source  of  livelihood  for  millions  of  people.

She said, the corporation under her administration is leaving no stone unturned to ensure practical development and promotion of domestic tourism, which according to her, will propel job creation, develop the nation’s economy, and raise social awareness on cultural preservation and environment protection.

Her words: “Nigeria has a better advantage over so many other countries to benefit from tourism. We have the advantage of population. Tourism contributes 10 per cent to the global GDP but as at now, Nigeria is not fully benefiting from tourism like other countries. For instance, 4,333,000 tourists visited Nigeria in 2013, which contributed about four per cent to our GDP, while tourism contributes 17.7 per cent to the GDP of Gambia; 13 per cent to Egypt; 12 per cent to Kenya; 11.9 per cent to Mexico; 9 per cent to South Africa, and six per cent to Cuba.

“We need to know that Nigeria should focus more on tourism as the best alternative to oil, with domestic tourism as the catalyst.

“I need to emphasise that Nigeria has the best of the ingredient of tourism. We have fascinating tourist sites, enviable cultural festivals, good weather, good and hospitable people. Have you ever wondered why most diplomats, after serving their terms chose to stay back in Nigeria? It is because of the warmth and friendliness of our people, environment and potentials.”Pix 2

Mbanefo, who emphasised that the potential of tourism in Nigeria is N4billion prayed that government should take privatisation to the next level, which according to her will further facilitate an enabling environment for tourism to thrive in Nigeria.

The NTDC boss lauded the Enugu State government for making tourism alive in the state, while describing the state as a hub of eco-tourism.

Meanwhile, the Permanent Secretary of the Ministry of Tourism, Culture and National Orientation, Mrs Nkechi Ejele, described tourism as the way forward for Nigeria.

She noted that the ministry is, on a daily basis, intensifying efforts at ensuring the money spinning sector is well developed and promoted in Nigeria, to ensure Nigerians, among the people of other countries, maximally benefit from the potentials of tourism.Pix 3

The Group Managing Director, Viko Nigeria Group of Companies Limited, Mr Lucky Kanu, in his speech expressed the readiness of his company to further support NTDC in promoting domestic tourism, thereby creating more jobs and wealth in Nigeria.

“Our partnership with NTDC could be best described as demonstration of a successful practice of public private partnership in Nigeria, as the partnership has yielded opening of information desks in about six states in Nigeria, while we are working on a new project that will create over 500,000 jobs for the youth in every state of Nigeria,” Kanu said.

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NTDC Boss Takes Domestic Tourism To SURE-P

NTDC Boss Takes Domestic Tourism To SURE-P

IN her practical and developmental approach to developing tourism in Nigeria, the Director-General of the Nigerian Tourism Development Corporation (NTDC), Mrs Sally Mbanefo, has taken her gospel of domestic tourism promotion to the Subsidy Re-Investment and Empowerment Programme (SURE-P).

The NTDC boss while soliciting for partnership with SURE-P during a courtesy visit to the parastatal recapitulated how she intends to move Nigeria domestic tourism promotion from mere rhetoric to practicalities, emphasising on the immense advantages of promoting domestic tourism to Nigeria and Nigerians.

sally-mbanefoMrs Mbanefo added that she would grow the tourism value chain for jobs and revenues in furtherance of her domestic tourism agenda, to empower local governments at the grassroots, create jobs for youths and reduce urban migration while also organising seven regional sports carnivals, which according to her will focus on youth participation and engagement.

Unveiling her 2014 agenda to the SURE-P team, the Director-General said her administration will ensure publication of a National Domestic Tourism Calendar for all; plant Tourism Information Desk at major airports; production of an NTDC branded magazine for private sector and state governments to showcase their tourism assets, and also, air a television quiz game show that will educate Nigerians on tourism sites, reward them for visiting the sites and also generate revenue for the corporation.

She as well informed the SURE-P team of the various Memorandum of Understandings (MoU) which she has signed with various national and international bodies and corporations, which is geared towards achieving her lofty dreams for Nigeria tourism development, via domestic tourism promotion.

The chairman of SURE-P, General Martin Luther Agwai (rtd), who said he had been monitoring the giant strides of the NTDC boss, commended her unrelenting efforts at ensuring proper promotion of domestic tourism in Nigeria, which will maximally benefit the country and her good people.

“I must say that Sally Mbanefo has really done so well for our country and the good people of Nigeria through her aggressive and practical domestic tourism promotion. You are at home with SURE-P, as it is in our agenda to ensure promotion of tourism in Nigeria. Hence, you have our total support. With you at the helms of affairs at NTDC, we have no doubt that Nigeria tourism, especially domestic tourism, will be well developed and promoted to enable Nigeria and Nigerians benefit from the money spinning sector,” Agwai said.

The SURE-P chairman charged the NTDC boss to always be on ground to offer useful advice to the team on the development and promotion of tourism in Nigeria. The National President of the Nigeria Union of Journalists (NUJ), Alhaji Muhammed Garba, who dubbed a member of the SURE-P team, in his speech also lauded the initiatives of Mrs Mbanefo, promised support for the actualisation of the enviable domestic tourism agenda of the NTDC boss.

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